Zusätzliches Modul „Omnichannel Shopper Marketing“ im WiSe 2019/2020

In seinem Modul „Omnichannel Shopper Marketing“ greift Professor Zondag ein sowohl in der Praxis als auch in der Theorie hochaktuelles Thema des Dienstleistungsmanagements und -marketings auf:

„Omnichannel Shopper Marketing captures the emergence of new advanced (retail) marketing channels both in e-commerce and traditional brick-and-mortar. Facilitated by technology, these synchronized channels offer both opportunities and challenges to retailers and other service providers to not only increase the number of transactions with a larger diverse customer base, but also to create more involved, relevant, and even emotional relationships with individual customers and other stakeholders, and so improve brand equity, customer satisfaction, and loyalty. Technological advances in data collection and analysis allow omnichannel marketers to develop a deep understanding of the customer journeys individual shoppers are on or are about to take. Understanding how to meaningfully contribute and support these customer journeys offers new avenues for marketing and customer relationship building but also provides challenges not before experienced in (retail) service marketing.”

Professor Zondag und Professor Steinhoff freuen sich auf Ihre Teilnahme. Bitte beachten Sie, dass das Modul zunächst einmalig im Wintersemester 2019/2020 angeboten wird und nutzen Sie die Gelegenheit zur Teilnahme.


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