Dynamische Preisgestaltung im Handel

Heyden, L., & Brock, C. (2025). Dynamic, Algorithmic, and AI-Based Pricing in Service Contexts: A Systematic Literature Review. Journal of Service Management Research, in press.

Heyden, L., & Brock, C. (2026, 10. – 12. Juni). Dynamic, Algorithmic, and AI-Based Pricing in Service Contexts: A Systematic Literature Review. 14^th SERVSIG 2026, Braga, Portugal.

Heyden, L., Husemann-Kopetzky, M., Brock, C., & Steinhoff, L. (2025). Dynamische Preisgestaltungsstrategien und ihre Auswirkungen im E-Commerce. In: Bruhn, M., Hadwich, K. (eds) Digital Analytics im Dienstleistungsmanagement (S. 607-630). Springer Gabler, Wiesbaden. 

Heyden, L., Husemann-Kopetzky, M., Steinhoff, L., & Brock, C. (2025, 28. – 30. Mai). How Dynamic Pricing Shapes Prepurchase Stage Duration and Purchase Probability. 54^th Annual Conference of the European Marketing Academy, Madrid, Spanien.